Website Tips for Small Business
Devizes Web Design can help you with ideas in how to go about designing a new website. This article should help you with some great website tips for small businesses right from your initial idea:
Website Tips for Small Business
by Kevin Fouche
So you are a small business thinking of getting a new website? With so much to take in and consider it can get a little overwhelming at first. It shouldn’t be.
Here are some basic tips we recommend to small businesses who are embarking on a new website.
1) Research your competitors – We always try to suggest to our clients that they try find 5 examples of their competitors websites to analyse. By doing this you will quickly work out what you do and don’t like. Often it is easier to work out what you want by seeing examples of others. Learn from others mistakes and take inspiration from their successes.
2) Define your difference – Have a think and work out exactly what sets your business apart. What do you do that is different from everyone else. Are you friendlier? Cheaper? More exclusive? By understanding what sets you apart it will make it easier to work out the direction of your website and how you want to relay this information to your clients.
3) Target your Customers – Know who you are targeting. Remember you cannot be everything to everyone. It is always better to be bold and go down a direction of who you are and who you want to target, rather than end up with a website that is stuck in the middle and doesn’t resonate with anyone.
4) Aim to grow – Plan your website to be one that grows with your business. Perhaps have a News Section that you can constantly update to keep your site relevant. Don’t build your site into one that you cannot add to or grow. By updating, expanding and building on what you have your site will stay relevant and interesting to your customers. Not only will it be attractive to new visitors, it will also constantly be relevant to repeat visitors seeing new articles and information.
5) Time for a logo change? With many small businesses we tend to find the time to get a new website often coincides with a new era in their business and hence a new logo. The look of your logo can greatly affect the strength of your site. A new site with an old, outdated logo can often look out of place. If your business needs a new logo, please talk to our friendly team who may assist you with some great logo specials.
Pixel Fish deliver fantastic, affordable small business websites backed up by reliable training, support and hosting. Please check out http://www.pixelfish.com.au.
Article Source: EzineArticles.com
I hope you found this article both interesting and informative in laying out some great website design tips when thinking of designing a new website. Devizes Web Design can help you with this important foundation building block from initial design to fully hosted website.